Having produced so many exciting products & services, it’s impossible to put them all in one portfolio. This section serves as an ever-changing showcase to feature the variety and quality of my work as a Producer, Product Manager and Digital Strategy Consultant.
Producer / Product Manager
COVID SMART™ Workplace Training Program
COVID SMART™ is a comprehensive occupational training program for infection prevention in the workplace, the home and the community. The Program is the only certificate course produced in partnership with the Association for Professionals in Infection Prevention and Epidemiology (APIC), the world’s leading body of infection prevention professionals.
I managed the integration of the LMS platform with Hubspot Pro, automating roughly 80% of the operations of the business. Sales, Onboarding and Customer Support all have automated scripts powering various activities.
WINNER: 2021 Media Excellence Awards’ “Humanitarian Award”
Producer / Product Manager
Powerball™ Arcade
The Multi State Lottery Association (MUSL) partnered with my client, Milestone Entertainment, to create a 2nd Chance Gaming Platform for the popular Powerball™ draw game. I produced the front-end menu and games, as well as the back end admin & management tools.
The most significant success on this project was that it marked the first time Powerball™ could study their player base. Up to this point, there was no database of players tied to (all cash) ticket sales. Powerball™ Arcade observes and reports upon a variety of data points and behavior patterns that were previously impossible to determine.
WINNER: 2019 Buddy Roogow Innovation Award for “Best New Draw Game” at the NASPL Annual Conference.
Digital Strategy Consultant
Warner Bros: Harry Potter Franchise
Warner Bros contracted me to craft and deliver a comprehensive digital strategy around the $28B Harry Potter franchise. UPDATE: This strategic plan is still being executed to this day; most exciting is my proposal to partner with Niantic Labs (makers of Pokemon GO) to produce the smash hit mobile AR experience “Harry Potter: Wizards Unite”.
Producer / Product Manager
State Lottery Games
State Lotteries are anxious about losing future audiences to more attractive and popular mobile games so many are exploring digital gaming as an enhancement or alternative to physical scratcher ticket games. Working for Milestone Entertainment, I led the development, rollout and support for 2nd Chance web and mobile games for numerous States. I worked directly with State government teams to ensure the games comply with the security and privacy requirements of a highly regulated environment.
Executive Producer
XBOX Entertainment Network (XEN)
The challenge set forth by Microsoft was to create an entire user interface and experience that could contain all manner of branded interactive entertainment and not require the user to be a hardcore gamer. We set out to create an entire “network” that could present brands and their experiences in a beautiful, broadcast-graphics inspired layout. The resulting prototype demonstrated seamlessly jumping from the UI to full-screen streaming video, dropping in and out of casual multiplayer games, incorporating sponsorship, advertising, leaderboards and contests. It has been exciting to see aspects of this early experiment manifest itself in various ways on Xbox Live over the years. Things like voice messaging, party chat, avatars and more.
Executive Producer
Sony Pictures PlayStation OTT Service
Sony Pictures’ first OTT service prototype for the Playstation game console. At the time, broadband networks were far more robust and prevalent in Japan, so the Japanese engineers were hard at work on an unreleased spec called Playstation Markup Language (PSML). Sony Pictures wanted to demonstrate how their movies, television and music properties could be offered as a broadband entertainment service and powered by PSML.