← Projects
Historical · Legacy2003 – 2008
On-demand video, before it had a name.
I helped ship one of the first commercial systems for delivering video on demand over consumer networks — the plumbing that a whole industry now takes for granted.
Role
Product & launch lead
Platform
Broadband & set-top
Status
Shipped & scaled
hero artifact · 16:9
The bet
In the early 2000s, "watch what you want, when you want" was a promise no one had kept at scale.
We shipped it anyway — and proved the model that the entire streaming economy would later be built on.
$0B
a year in on-demand & streaming revenue
Global market, 2025 — a category I helped launch in 2004
“The point was never the technology. It was the first time someone pressed play and it just worked — and never went back.”