Project Description


An entertainment service experience prototype for the Xbox 360 platform.

The challenge set forth by Microsoft was to create an entire user interface and experience that could contain all manner of branded interactive entertainment and not require the user to be a hardcore gamer. We set out to create an entire “network” that could present brands and their experiences in a beautiful, broadcast-graphics inspired layout. The resulting prototype demonstrated seamlessly jumping from the UI to full-screen streaming video, dropping in and out of casual multiplayer games, incorporating sponsorship, advertising, leaderboards and contests.

We called it the Xbox Entertainment Network, or XEN for short.

It has been exciting to see aspects of this early experiment manifest itself in various ways on Xbox Live over the years. Things like voice messaging, party chat, avatars and more.

My Roles:

Account Management, Executive Producer, Project Management, Creative Direction