Members Project 2017-08-17T10:52:59+00:00

Project Description

AMERICAN EXPRESS: MEMBERS PROJECT

This program encourages everyone, whether an American Express® Cardmember or not, to do their part by providing numerous ways to get involved with worthy causes.

Whether it’s volunteering for a local organization, making a donation or voting for a charity to receive additional funding from American Express, Members Project will provide the tools and resources to support the diverse causes people care about most and help empower everyone to be successful at making a difference.

Members Project was promoted through prominent media buys on the Academy Awards and Superbowl telecasts, as well as print, film and home video. Participant Media’s TakePart platform was the underlying engagement mechanism for activists to log and exchange volunteer hours for points and donations.

Read the Press Release  | Read the WPP Case Study

My Role:

VP Technology & Platforms