Recently Greg Canessa sat down with IGN and recounted some of the challenges and successes in delivering the world’s first true Games on Demand service for consoles, Xbox Live Arcade. While at Schematic, I led the development efforts on a number of projects for Microsoft’s Xbox team, including the User Interface for XBLA, as well as forward-looking entertainment experiences for the Xbox 360 platform. Many of the things highlighted in these prototypes are still being rolled out on today’s Xbox One platform.

In addition, here’s a couple highlights from the interview as well as the one hour interview in its entirety. It is a nostalgic look into a not-too-distant past where we were exploring uncharted territory and taking some big risks that ultimately redefined the industry and created a huge business vertical.